Wednesday, May 2, 2007

Digg Falls on Its Sword

For those who don't know, is an original Web 2.0 heavyweight/phenomenon whose general purpose is to help its users collaborate about what's most hot and/or important all across the web. Basically, if i think something is interesting, I "Digg" it. The links, stories, and sites that the most people "digg" move up the list and get the most attention.

On May 1, they had a truly defining series of events and they rose to the occasion. A user posted a link to a site that provided the crack to make it possible to pirate/copy HD-DVDs of films. The link quickly rose in the rankings and Digg was slapped with a take down notice. They reacted as any growing business might, by agreeing with what the big boy tells you. However, when they complied, the users had an immediate backlash and continued to post more and more links to the crack. Basically, they used Digg's technology against itself.

"Today was an insane day," founder Kevin Rose wrote on the company's blog last night. "We had to decide whether to remove stories containing a single code based on a cease and desist declaration. ... But now, after seeing hundreds of stories and reading thousands of comments, you've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company."

When your whole purpose is to give people a voice and foster collaboration, they're going to get pissed when you tell them what they can and cannot say. Most honorable reaction from Rose--it will be interesting to see what happens in the courts because as we know, when the entertainment industry sees a new technology, they always react with fear and litigation.

Viva la revolucion!


No comments: